In this case study, we explore how OTR created an…
Our partner, an international group of companies focusing on real estate development, marketing, and sales, needed a stunning solution to impress prospective buyers and the local administration with a new architectural concept of the Residential Building to be built in the heart of the city.
Their fundamental goal was to win the tender to go ahead with the governmental project, beat the competition, and promote apartment sales at the early construction stage. The company’s principal objective was to attract buyers, stand-out from other contenders, and create a lasting impression.
Together, we concluded that Virtual Reality is the best option to answer all their requirements, including tracking people’s emotions, observing the surroundings through transparent windows (based on real location footage), and surveying various decoration materials for the apartments.
Solution: Description and Key Capabilities
Our team developed a highly interactive, 3D visualization project for a residential building, including its lobby, apartment interiors, streets, and other facilities around it. The most prominent features:
With these capabilities, we complied with our partner’s initial requirements. The stellar graphics and flawless precision made the VR presentation an almost-too-real experience. That way, the viewers could get a better perspective on the future benefits of unfinished apartments.
As it often happens, the customer came to us with just a general idea and a couple of broad requirements. For this reason, our team had to start with the elaboration phase – we created a requirements specification document strictly based on the building’s architectural concept and visualization. With that as a starting point, we proceeded to VR headset selection, followed by design, development, and optimization of the VR solution. Meaning, we covered the full-cycle of Virtual Reality presentation implementation.
One of the most challenging parts of the project was implementing the real view from the apartment windows. To achieve that realistically, we visited the construction site and took panoramic images with a drone to later stitch them into a breathtaking VR tour.
Another novel and challenging feature we executed was human emotion tracking. Our engineers created a custom emotion analysis system that detected feelings, interpreted them, and stored them in a database.
The Agile development approach allowed us to start the on-the-go optimization and present a final solution in just 7 weeks vs. 10 weeks estimate if going for Waterfall.
Virtual Reality helped our partner to turn the architectural concept into a competitive advantage: the presentation was a decisive factor that contributed to winning the administration tender, overcoming the competitors, and commencing the building construction.
The solution helped the developer sell apartments faster, more efficiently, and interactively. With the VR-tour, the future apartment owners could see the advantages of their unfinished soon-to-be property.
Above that, with the emotion analysis system’s help, the sales team got a compelling customer experience monitoring tool.
The implementation of VR presentations increased apartment sales by 76%. Moreover, the incoming leads-into-sales conversion rate grew by 60%, and sales cycle time decreased almost twice.
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