Learn how OTR has created an immersive AR catalog app…
OTR’s customer, a Housing and Utility Services Department of the Municipal Administration, launched a waste recycling education project to foster public and services awareness of urban solid waste management and separate collection. They looked for creating an immersive training class for utility workers & heads of servicing companies to communicate their message via simple, engaging, and visually appealing tools.
With that said, the Municipal Administration hired OTR to develop an AR-application for 3D physical tutorials and handbooks, clarifying some of the industry’s best practices and recommendations for efficient and easy-to-implement waste management schemes, implying the beneficial results of adhering to procedures imposed.
The main challenge was translating our client’s message into easy-to-digest and engaging examples and case studies, illustrating efficient waste management improvements to promote change in habits, behavior, and participation, all within five weeks.
Solution: Description and Key Capabilities
OTR’s task was to release an AR app to work in pair with the administration’s physical 3d stand, tutorials, and a handbook. Each section of the stand and tutorial abstract highlighted a specific issue, benefit, or technique associated with solid garbage processing. Our task was to take the demonstration a bit further, telling a more compelling story and sharing additional information less formally and more appealingly. To achieve that, we featured the final solution with the following capabilities:
Getting engaged with the board and interactive leaflet, the viewer receives access to 360-degree content to interact with through music, video, and visuals.
We started the development stage with only a broad concept of creating innovative and engaging AR-driven lesson plans and materials for IOS devices. Our team followed Waterfall methodology to accommodate those guidelines in a linear sequential flow, ensuring all stages accomplished as per the timeline.
Having defined case-specific learning patterns and guidelines first, we ran the requirements analysis to translate them into the project’s framework and content scripts. The team then continued to outline the stand’s and application’s technical design and graphic content, including drafting the learning materials and building 3D models designed with Unity Engine, custom sound effects, and narration.
Our project was IOS-exclusive. That’s why the development team selected ARKit 4 as their primary tool to ensure better motion tracking, object capture & processing metadata within the limited time available. The final stage included stitching the content & software to deliver the most compelling learning environment, presenting the message with no tutor required.
The result was an AR application for the classroom that added a new layer to the physical stand and handbook information. By pointing the tablet camera at product samples, the trainees could familiarize themselves with the waste processing, from separate collection to recycling.
OTR has also developed and delivered 500 municipal waste management handbooks to give the learners a better perspective. The books included printed information and visuals supported by augmented reality imagery, videos, and captions, providing helpful insights into the industry’s best practices and emphasizing their benefits.
Augmented reality helped demonstrate the potential of innovative waste management practices, improving the info retention by 80%. It helped reduce traveling costs for tutors and course-attendees with no need for on-site visits to landfills and processing plants. Engaging and interactive, the AR app managed to deliver 90% better engagement, followed by a 31% increase in the following course enrollment count.
Want to discuss a similar project? Drop Us a Line!CONTACT US
Here we explore how OTR created a compelling marker-based AR…
We explain how we developed an augmented reality app for…