No doubt, many people have an understanding of VR as a thing for advanced gaming and entertainment. That’s true, but not in full. VR opens up a wide range of marketing opportunities, such as attracting new customers, raising investments, and building your brand. Interesting, isn’t it? Let’s observe how to use VR marketing solutions to yield maximum profit.
What VR for Marketing Is
As you may know, Virtual Reality (VR for short) is a type of interactive software that puts users in a simulated 3D environment. VR for marketing is the usage of computer emulated reality experience for business development and brand promotion. It brings an additional immersive experience and creates a participation effect that builds strong emotional ties with your product.
The thing is that level of impression and immersiveness can’t be provided by traditional TV and magazines: virtual reality influences the buyers’ decision way better. To make it more transparent, let’s see a list of significant advantages VR boasts:
- Easy to transfer and deploy
- Provides immersive and interactive experience
- Positively influences the buyers’ decision
- VR technologies make your brand look forward-thinking
- A powerful tool to get your company close to the client.
But is it worth it? How can we know that VR won’t close down in the short run, leaving investments out in the cold? Let’s approach VR market statistics to find the answer.
The State of VR
In 2019, 52.5% of VR apps were used in the commercial sector (says Grand View Research), and in 2022, VR for Retail and Marketing is expected to generate over $1.8 bln. (according to ABI Research) with a global share of almost $21 bln. by 2025 (provided by Markets and Markets). That is something!
What is more, VR technologies have become more accessible: apart from forceful PC-powered gears such as HTC Vive Pro, you can have a standalone headset, e.g., Oculus Quest 2. We compared those two headsets in our article.
It must be added that some solutions may only require access to smartphones to provide a VR experience. For example, virtual guides, 3D catalogues, and 360-degree videos supported by Facebook and YouTube.
Use Cases of VR for Marketing
VR seems to be a honey pie for business development due to its high emotional response, immersiveness, interactivity, and possibilities. The point is that business owners should choose the right solution for their own business. Let’s observe some of them.
A virtual tour is a complete simulation of any location, be it a street, a building, or a facility. It’s a powerful marketing tool to show your customers your offer from the inside. What is more, your product may not be released yet, but still reachable through VR.
Real estate companies make fair use of it to showcase their apartments for sale while staying in the office. A case in point would be our VR tour for an international real estate company, which recreated an entire look of a flat and surroundings based on real-life footage. The delivered solution improved the client’s sales rates and lead-to-sale conversion.
Virtual tours show worth for various industries, such as real estate, manufacturing, sales, tourism, and building. It is a top decision when your product features a whole environment, such as an exhibition, a restaurant, or even a shop floor, and you need to display it in full measure.
There are two types of VR presentations: passive and interactive. Passive presentations provide users with an immersive experience while they are sitting and watching a 360-degree video. Interactive VR involves higher engagement, such as choosing the next scene or rotating objects.
That solution performs best when there is a talk about investments. For that end, we created an interactive VR presentation for a mining equipment company, as the owner aimed at attracting new capital. The demo was as detailed as possible, covering the equipment used, facilities interior, and a fully immersive mine environment.
Delivering a VR presentation was way more accessible and effective than bringing investors to the workshop, as they could interact with objects in a safe environment and see how the mine worked. That kind of experience was challenging to provide in real life.
The majority of people faced the situation when an item looks one way in pictures and entirely different in reality. That is where 3D catalogues can save the day and provide clients with a pleasant user experience.
That approach was used by Herschel, a clothes and accessories store. They integrated a 3D mode to some of the items so that visitors could check it at any angle, which spared the customers from false impressions.
3D catalogues work for both the B2C and B2B sectors. You can showcase your items to other companies to establish cooperation or to investors for additional capital.
Staging and Customization
VR staging allows business owners to create a model of their location and saturate it with customizable objects they wish. It is a good idea when you display products that can be modified on demand.
We built that solution for our client related to real estate development. We created a system of rooms and blocks that provided an entirely customizable experience, where the end-user could recreate a home they like and customize the inner and outer look of it.
VR staging works perfectly for trade shows, too, where you can’t bring your product but can demonstrate all its possibilities through the VR gear.
It’s a rare thing to buy a car without a test drive, but do your clients need to be inside while observing it? VR comes in handy here as it not only displays the entire design of a vehicle but also allows you to put a car into any situation with no real risk: rural road, rush hour, high road, or a custom traffic incident.
Audi implemented that solution into the project called Audi: Enter Sandbox. It allowed users to build a track from virtual sand in the first place and then check it out inside an Audi Q5. All actions in VR with complete immersiveness of the driving process.
It’s complicated to unleash the true potential of a car on the road near the car sales center. VR test drives make the process way more manageable and influence your client’s decision.
To Wrap It Up
VR gave a powerful tool for marketers of any industry – it is now easier to inspire investors, get closer to clients, and improve your brand awareness. All one needs to do is to pick the right business solution.
There is no better way to create an interactive and immersive experience rather than with VR. If you have a question in mind or wish to launch a VR product, please contact us.